“Maison
Martin Margiela is one of the most important and influential fashion
houses of the past three decades. I am so excited by this collaboration
which will give fashion lovers around the world the chance to wear
special pieces by Maison Martin Margiela. This collaboration will be a
great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.
“We are very happy to present Maison Martin Margiela pieces with
H&M, offering a new interpretation of our vision. The democracy of
our fashion has always been at the centre of our creativity, and the
collaboration with H&M allows us to push this instinct further. We
will bring together the contrasting universes of the two houses in ways
that will surprise all.” Maison Martin Margiela About Maison Martin Margiela
Maison Martin Margiela is a French fashion house which has always
followed its own path, often outside the conventional fashion framework.
The Maison believes in the absolute importance of the collaborative
nature of its team rather than the individual, where its ideals are
founded in the desire for concept and creativity. Constantly questioning
the norms of fashion and presenting its pieces through the technique of
deconstruction and transformation, the collections reinvent volumes,
modify shapes, change the original use and movement of garments and
derail classic notions of fashion. Collaboration Launch: November 15 2012 Distribution: Around 230 H&M Stores Worldwide, as Well as Online Collection: Garments and Accessories for Men And Women
Anna Dello Russo, fashion icon and legendary Fashion Director, has
designed a unique collection of accessories for H&M. Available in
selected stores and online on October 4.
