HEDI
SLIMANE is changing the name of Yves Saint
Laurent to Saint Laurent Paris as part of his makeover for the
label. Slimane took over from Stefano Pilati as the fashion house's
new creative director in March this year.
READ HEDI SLIMANE'S LIFE STORY
The new name is expected to be introduced in the coming months
and should be implemented by the time Slimane's debut spring/summer
2013 collection lands in stores, WWD reports. The designer
will use the same font and nomenclature that the label's eponymous
founder first used when he launched his ready-to-wear line in 1966,
then called Saint Laurent River Gauche.
A spokesperson for the label told WWD that Slimane will
use the house's "original branding" in order to restore "the house
to its truth, purity and essence - and taking it into a new era",
while "respecting the original principles and ideals". The brand's
logo will also remain the same.
Slimane's debut pre spring/summer 2013 collection will be shown
to a small group of buyers imminently, while his first catwalk show
will be unveiled during Paris Fashion Week - which starts on
September 25 and finishes October 3.
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